As the world's first national-level exhibition focused on imports, the China International Import Expo (CIIE) has evolved into a window for China's new development paradigm, a platform for high-standard opening-up, and a global public good shared by all. Under the theme "New Era, Shared Future," the 7th CIIE in 2024 set new records yet again in scale, participant diversity, and influence. It has thereby solidified its role as a national strategic platform for global economic exchange and development. Having participated in every CIIE since its launch, Yili staged a joint exhibition for the 7th edition by integrating two major subsidiaries—Oceania Dairy Ltd (ODL) and Ausnutria. The booth showcased a diverse array of overseas innovative products: ODL's offerings included Satine New Zealand Pure Milk, New Zealand Imported Full Cream Milk Powder, Jinlingguan RuiHu Milk Powder, and Westgold Butter, while Ausnutria's offerings included its Kabrita, Hyproca 1897, Allnutria, Oz Farm, and Nutrition Care brands. Liu Chunxi, Executive President of Yili Group, was invited to the opening ceremony. Xu Ke, Vice President of Yili Group, was a guest at the CIIE forum—the 17th "Belt and Road" Eco-Agriculture and Food Safety Forum hosted by the State Administration for Market Regulation. Centering on the theme "Pursue Long-Term Development with Quality to Improve People's Nutritional and Health Levels," he exchanged insights and shared experiences, contributing wisdom and solutions to accelerating the development of people's nutritional and health undertakings.
The pavilion design, which draws inspiration from "Twin Wings," symbolizes Yili Group's global footprint. The left wing represents Yili Oceania Dairy, embodying nature's gift and exceptional quality, while the right wing signifies Ausnutria Dairy, reflecting technological innovation and wisdom. Together, they showcase Yili's international perspective and strategic layout, driving shared progress for the global dairy industry.
