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To accurately and swiftly identify, respond to, satisfy, and guide consumer needs, allowing consumers to conveniently access Yili's higher quality and more diversified products and services, thereby creating greater value for consumers and becoming their beloved and preferred choice.

Stay committed to the vision “A successful enterprise stresses social responsibility more than just development of itself, industry prosperity more than its own glory, and social value more than commercial wealth.” Practice the concept of green and sustainable development, proactively deliver social responsibility, advocating for a scientifically healthy lifestyle, promote symbiotic and win-win relationships across the industrial chain, and contribute to the achievement of carbon peak and carbon neutrality social development goals, in order to share health and a better life with the world.

Respecting, engaging, developing, and empowering people, with a focus on being outstanding value creators, enabling employees at Yili to achieve material rewards, intellectual progress, skill growth, character improvement, and career development through hard work. Yili aims to become the best employer that fosters mutual growth and achievement for employees and the company alike.

Yili Group adheres to high-level goals and high-quality development, continuously optimizing its growth approach, pursuing sustainable growth, expansion of business structure, and innovation-driven growth. Yili aims to continuously lead the industry and become a global benchmark, while enhancing corporate value through healthy and outstanding business performance, and creating long-term and stable returns for investors.